My graphic and web design portfolio is comprised of work using the Adobe Creative Suite, particularly Adobe Illustrator, Photoshop, InDesign and Dreamweaver. I try to create user experiences and designs that are engaging, intuitive and effective. I strive to convey ideas and communicate messages proficiently through the use of color, layout, typography and imagery. I understand design is more that just visual aesthetics, it's also how the viewer perceives and experiences the design and how well the design performs its function or purpose. Subsequently from the conceptual and production phases, the final product should reflect the needs and goals of the client while also reaching the desired target audience.